I know it can feel like a big step to start coaching, and it’s natural to have questions before you commit. This page is here to give you clarity on the practical bits — how it works, what to expect, and what options are available. If your question isn’t covered here, just get in touch and I’ll be happy to help.

Things that people ask me

About Coaching

  • Coaching is a chance to pause, to make sense of what’s happening for you, in your own language. I don’t give you all the answers. I ask the questions that help you find them and create activities that help you make sense of it.

  • The most important thing is the relationship. You should feel comfortable, understood, and able to be yourself. Look for someone who listens without judgment, challenges you kindly, and helps you move forward in a way that feels right for you. Training and credentials matter too, but the connection is what makes coaching work. That’s why I offer a free welcome call, so you can get a feel for whether I’m the right coach for you.

  • It really depends on what you’re looking for. Some people come for just a few sessions to work through a specific issue, while others prefer a longer-term coaching relationship for deeper growth. I don’t prescribe a set number of sessions or offer block bookings — instead, we’ll review together at the end of each session and decide if and when the next one feels right.

  • Everybody is different, and each session is led by you. We’ll talk through what’s on your mind, explore decisions, and find practical steps forward. It’s a conversation, not a performance. Sometimes we’ll just chat. Sometimes we’ll explore patterns. Sometimes we’ll try exercises. Sometimes we may practise something. But each session is designed to work with how you make sense of the world. And if anything doesn’t land right first time, that’s okay — growth often comes through trying, adjusting, and learning along the way.

  • Coaching and counselling can feel similar, because both give you space to talk and reflect, and both may explore experiences, patterns, and feelings. There isn’t a hard line between them, but the focus is usually different. Counselling is often more therapeutic, looking at past experiences and emotions to support healing or mental health. Coaching is more forward-looking — about clarity, choices, and practical steps — though it may also touch on feelings or experiences along the way.

    Some people choose coaching because it gives them what they need. Some have counselling first and then move on to coaching when they’re ready to look forward. Others do both alongside each other. Coaching isn’t a replacement for therapy, but it can support your wellbeing in its own way — especially by helping you make changes in your situation, confidence, or environment.

    There are many ways people can be supported — from counselling and coaching through to training, teaching, and mentoring. Coaching sits within that spectrum, and sometimes overlaps with the others, but its focus is always on helping you move forward in a way that works for you.

  • AI can be a really helpful tool — it can generate ideas, suggest exercises, and even help you reflect. I often encourage clients to use it for certain tasks, especially if they’ve already adopted it in their daily lives.

    But coaching isn’t just about tools or information. It’s about the relationship: being deeply listened to, challenged kindly, and supported by another human being. That trust, empathy, and connection is what makes coaching powerful. AI can be a great companion, but it can’t replace the human side of coaching.

Working Together

  • Most sessions are online. This makes it easy to fit coaching around your life, and it also means I can work with you wherever you are in the world. Online sessions are just as effective as meeting in person, and often more flexible.

    I’m based in Cardiff in the UK. If you’re local and would prefer to meet face-to-face, that can sometimes be arranged — either in my coaching snug (where I also host online sessions) or in another suitable space.

    Whether we meet online or in person, the focus is the same: creating a safe, honest space for you.

  • Yes. I work with young people as well as adults. Coaching can help with confidence, life skills, managing emotions, making choices about the future, and handling things like exams or transitions.

    Sometimes parents contact me to arrange and pay for sessions. If the young person is 16 or over, the coaching relationship is directly with them. For under 16s, I’ll work with parents to agree the best approach.

    The coaching conversation itself is always confidential, unless the young person gives me express permission to share something. I am DBS checked for reassurance.

  • Yes. Alongside individual coaching, I also work with organisations on a one-to-one or group basis. I support leaders, managers, and teams with self-awareness, communication, performance, and people-focused leadership. Organisational coaching has its own dedicated page where you can find more detail about how I work with groups and businesses.

    Learn more about organisational coaching →

  • If it turns out that coaching isn’t the right fit, that’s okay. Sometimes people need counselling, therapy, or a different kind of guidance. If that’s the case, I’ll always be honest with you, and if I can, I’ll point you towards the right type of support.

Credentials & Ethics

  • I’ve been a professionally trained coach for over 10 years, working with individuals and organisations, and have over 20 years’experience engaging, enabling, and supporting individuals. I hold accredited coaching qualifications, a diploma, I’m a certified NLP practitioner, and I continue to invest in supervision and ongoing CPD to keep my practice fresh and ethical.

    I’m trained in precision coaching to get the most out of the shortest time possible, and in group facilitation. I also have experience working with behavioural tools that help people understand themselves and others.

    I’m DBS checked for reassurance when working with young or vulnerable people.

    Alongside my professional training, I bring lived experience and personal authority, especially around identity, resilience, and confidence. This is an important part of how I support clients.

  • Coaching is not a legally regulated profession, but I choose to work to the highest standards. I follow the professional code of ethics and am a Full Member of the Association for Coaching (AC). I have regular supervision and continue to invest in my own professional development to keep my practice ethical, safe, and effective.

    I provide a coaching agreement which confirms how I operate, what I expect from coachees, and what coachees can expect from me.

Practicalities & Payments

  • For privateclients, sessions are £75 for 50 minutes. I also offer longer sessions as required, which are £120 for 90 minutes. I don’t offer block bookings for private clients, as coaching is organic and we will review next steps at the end of each session. I also offer a free 15-minute welcome call to establish how I can help and test the chemistry.

    For organisations, rates vary depending on the type of coaching and the level of support needed. I’m happy to provide a tailored quote once we’ve discussed your requirements.

  • For private clients, payment is made in advance of each session, using secure online card payment, or by bank transfer. Details will be provided when you book.

    For organisations, payment terms are agreed as part of the coaching agreement and invoicing process.

  • If you can’t find a time that works in the online calendar, get in touch and I’ll do my best to find an alternative. I keep some flexibility outside of the published slots, and we can usually work something out together.